We believe the lumber business is about providing our customers with services and solution, not just wood.
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WMI is a Cariboo Chilcotin based marketing distribution firm and as such, we are determined to keep as many forest generated dollars as possible in our community.
At WMI we have an unique advantage. Our corporate office is situated in the heart of BC where the major and intermediate lumber producers harvest and mill their products. Being here we are able to visit our suppliers whenever required to ascertain valuable first hand information. We can see and touch the lumber we market.
In today’s world, technology has advanced to where location is not as crucial as it once was. In fact, being located where the lumber is manufactured is a definite advantage. Our customers have a greater sense of confidence because we can literally see and touch the products we sell. Most importantly, the lumber manufactures are given the opportunity to further support the community by supporting a local company and keeping lumber dollars in the area.
Marketing and distribution is an integral part of the lumber industry. Marketing firms traditionally are located in large metropolitan areas, primarily because of population, but more importantly because financial, accounting, and legal institutions are based there and are generally more accessible to this type of financing.